Diploma In Event Management
Tourism and Hospitality Department
Politeknik Merlimau, Melaka
Malaysia
DIPLOMA IN EVENT MANAGEMENT INTRODUCTION
Event Management is one of the sectors in tourism industry which is increasingly becoming significant player in national and global tourism markets. Event management is a dynamic industry that closely related to tourism and hospitality industry which requires diploma graduates to be able to demonstrate knowledge, skills and abilities in management. This programme provides students with the opportunity to develop practical event management skills which covers both theory and operational skills. Students are exposed to multi-disciplines skills as well as to the state-of-the-art technologies used such as event planning and design, event technology, fund raising, internet marketing, incentive tour management and event management projects. The Diploma in Event Management is a three-year full-time programme comprising of six semesters course work with one full semester of industrial training built-in. Students are prepared for their future role in the economy by building a solid foundation in event industrial knowledge and the essential skills, related to the diverse field of event industry.
AREAS OF STUDY
Event Management Programme makes up the core of the Tourism and Hospitality studies at the Department of Tourism and Hospitality. Students pursuing specialization in a particular field shall take additional elective courses.
EVENT FUNDAMENTALS
Area of Tourism and Hospitality Fundamentals covers the following sub areas:
- Fundamentals of Tourism and Hospitality
- Introduction to Event Management Event Professionalism
Area of Tourism and Hospitality Fundamentals covers the following sub areas:
- Tourism and Hospitality Professionalism Development
- Excellent Hospitality and Customer Service
- Entrepreneurship Development Event Operations
Area of Tourism and Hospitality Fundamentals covers the following sub areas:
- Event Financial Planning
- Audience Management
- Event Planning
- Event Promotion
- Event Programme Design
- Event Fundraising and Sponsorship
- Risk Management
- Communication Management
- Logistics Management
- Human Resource Management
- Event Project
- Site and Infrastructure Management
- Technical and Production Management
- Publication and Merchandising Event Management
Area of Tourism and Hospitality Fundamentals covers the following sub areas:
- Tourism and Hospitality Marketing
- Principles of Accounting
- Legal and Ethics Management
- Management Fundamentals
- Consumer Behaviour
